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Comps

Dining San Diego Magazine’s Media Kit 
Annual - 2009

visit our exciting Magazine website by clicking onto the cover on the left

ANALYSIS OF COMPARATIVE MAGAZINE RATES

Selecting the proper media to market your restaurant is a very difficult decision. Successful marketers rely on hard data and statistics and look for the most cost effective means of reaching their target market. They recognize that advertising buys “eyes” and the more people who see an insertion repeatedly, the more likely they will respond. Dining San Diego Magazine delivers more magazine issues and more readers in your target market, distributed in more meaningful locations and supported a better website and public relations than its leading competitor. Any clear, open minded analysis must conclude that Dining San Diego Magazine is the better media buy and delivers a greater return on the advertising investment.
 

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Feature

Dining San Diego Magazine

Dining Out*

Significance of Difference

Easy to carry

YES!

no

Dining Out is big and heavy - readers reluctant to carry it ; our publication fits easily into pocket

Printed semiannually vs quarterly

YES!

no

printed less frequently, insertions circulate for longer period and cost less annually to advertisers

Broad distribution

YES!

no

we print 400,000 issues vs 150,000 copies/year; read by 1.5 million diners vs 600,000

Distributed to upscale homes

YES!

no

only Dining San Diego goes right to upscale homes at major condominium projects all over the county

Distributed FREE

YES!

no

20% of Dining Out put on sale in bookstores or groceries, with no verification of numbers sold

Unique pages

YES!

no

Our magazine pages are all different and recognizable; Dining Out pages all look blurringly the same

Public relations support in papers

YES!

no

We publish newspaper stories and other public relations features to support our restaurant partners

Multiple feature web site

YES!

no

Our website has many interesting features to bring viewers back again and again; Dining Out doesn’t.

Support to meeting planners

YES!

no

We have a special website for meeting planners use; Dining Out doesn’t

Dining San Diego Magazine is more cost effective; better returns

YES!

no

Our publication costs less per annual contract yet reaches more readers and produces more results

BuiltWithNOF

THE BOTTOM LINE
DINING SAN DIEGO MAGAZINE IS 25.5% LESS EXPENSIVE
YET REACHES 250% MORE READERS

Calculation

Dining San Diego Magazine

Dining Out*

Percentage Difference

Number of issues

400,000

150,000

+ 266.6%

Number of readers

1,500,000

600,000

+ 250%

Rate on year contract

$5,100

$6,400

- 25.5%

Cost / thousand issues

$12.75

$42.67

- 250%

Cost/thousand readers

$3.40

$10.67

- 213%

*source of information - Dining Out media kit

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